What is Customer Success?

What is customer success? We see so many websites online that mention things about Business Metrics in statistics but we never see anything about customer service. Online customer success is a lot like regular customer service. Regular customer service it is all about the customer, just like online customer success is all about the customer as well the only difference is that you want to bring back your online customers.

Did you know that there's actual metrics involved with online customer success? The strategy involved are basically six steps. Some of the most important strategies to consider when thinking about your business developmenting a business model along with a customer base, stage of growth, budget in size. There just is not one specific way to make customer success work for your business.

In the six-step customer success objective. The goal is to create a strategy. The very first objective you want your business to do is define a customer success objective to use throughout. Earlier we went over thinking about your business model, what kind of customer base you are going for your stage of growth as a business what new customers you have along with repeat customers. Did you know statisticly a repeat customer will spend 67% more than a new customer? It's important to make everyone happy, and keep subscriptions, sales, news letters, and surveys readily available to customers that want their opinions heard. Good, and bad feedback is always welcomed. It gives a chance to change things in the Objective by adding or taking away something that may not be working.

Establish Customer Success Metric. The goal is to find what works best for your base, and what you are trying to go for as a whole. Customers like knowing about the Companies Culture and Mission. In today's world it's easy to Google a site and find information about it, do that yourself so the Customer stays on your page and are more familiar with what they are subscribing to.

Ensure Alignment and Accountability. I think the key to alignment and accountability is to treat online customer success a lot like online customer service the whole goal is to have your staff ready to fix any problem that may make a customer happy. Without the customers there will be no customer base to subscribe to or to buy what is being sold. Make sure everyone is on board that the main goal is to make the customer have an enjoyable experience so that they become a repeat visitor.

Develop your blueprint. I am still learning as well everything that we just went over is a blueprint. It's just not going to be one easy quick fix for Customer Success.

Segment wisely. This blueprint doesn't work you just go back in and you go again and you ask yourself - Were do you want to be in 6 months from now, a year from now, 2 years from now and if the numbers are where you'd like them to be in growth for a month just keep that up and see if your blue prints working for your company. If it isn't, that's ok. Just tweak it, and keep trying.

Murphy classifies best-fit users into three categories which he refers to as vectors: A positive, nuetral, and negative.

A negative vector means users had a bad onboarding experience or lacked product training. They are going to cancel their subscription, and the objective should be change your blue print to bring them back by 3 months.

Users on a neutral vector are happy with how things are but do not actively intend to use more of the services offered. The objective is to convince them to try new services and set them on a positive vector within the next six months.

Customers on a positive vector are ready for upgrades and cross-sells and are happy to refer their friends. Especially if an incentive program is offered. 84% of B2B buyers start the purchasing process with a referral.

I just find all of this interesting since not many sites go over Customer Success strategy. It's not just about page hits, but about keeping customers happy.

Global Economics? Would you go to College for it? I'm thinking about it.

My goal this year is to learn more, write better content, and find websites that help achieve this. I would like to go to college for what I am self taught in. Online economics is fascinating. I am just finding out about The World Economic Forum in my quest to learn more on economics, and buisness. The World Economic Forums main reason for existing is their commitment to improving the state of The World. The World Economics Forum is an International Public-Private Cooperation. The Forum engages political, business and other leaders of society to shape global, regional and industries that are both important public, as well as private agendas. Established in 1971, the World Economics Forum was a non-profit foundation in Geneva, Switzerland.

I found it very interesting that the Global Forum is independent, impartial and not tied to any special interests. It's how economics should be in my opinion, an unbiased median that is there to help with a healthy debate on efforts. One of these efforts are to demonstrate entrepreneurship in the world for highest standards of governance. Along with morals, it seems now a days morals are thrown out the door for greed. Add intelligence integrity and that is what World Economics Forum offers everyone.

World Economic Forums activities are shaped by a uniquely nuetral theory, which believes that an organization is accountable to all parts of society. This theory would benefit everyone in society. We would be looking out for not just the well being of a certain group of individuals, but the entire World. The institution carefully blends and balances the best of many kinds of organizations, from both the public and private sectors, international organizations and academic institutions. In my mind, it's like a United Nations for economics.

Their motto is believing that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change.

In my search to learn more I stumbled across Andrew Charlton. Andrew is an economist, a director of the economic consultancy AlphaBeta and a World Economic Forum Young Global Leader. Andrew Charlton has published several essays and books outlining his predictive analyses and economic philosophies understanding World Economics. His beliefs in books like Fair Trade for All, and Man-Made World: Choosing Between Progress and Planets are like my own. Definitely check him out, he has easily became one of my role models, and why I want to learn more on Global Economics. Ideally if more believed this way, the World would be better off. A lot of negative situations steam from wanting more of something like Money, and Power and if everything had a solid main goal, a lot of these power hungry corrupted institutions wouldn't strive as fast, and as big as they do if institutions like World Economics Forum were offered to analyze and predict the outcomes.

I'd like to imagine a world that everyone's agenda was for a better, cleaner, more stable financial world for everyone and not just the top 1%.

One Platform to rule them all - Multi-Domain Master Domain Management.

Technology is always advancing online. I remember back in 1995 when I first used dial up to get online with a modem that sounded like my screaming inner child not many did webpage design, or code. The first site I managed was a personal page that every .HTML document had to be uploaded by File Transfer Protocol and you had to do the codes for everything right on the page or the files uploaded had to be done by FTP. I was in highschool when QBasic was offered as an elective.

Fast forward to 20 years later and now companies have numerous webpages to create, take care of, and track their analytics for Business Marketing. I can see why it would be overwhelming if every server had to be logged in, and different user logins created, and passwords remembered from every host local computer network onsite. It sounds like a technician nightmare if it's a larger company and the employees all need to log in that way. It would also cost a company more money if each department needed that.

It's a good thing Technology has advanced to where we now can network on to other services on the Cloud, and not need one remote server to rule them all. Also makes it more convenient to keep users records, and data domain information in one location while still being accessible. It has opened up an easy world of being able to network between the companies, the employees, their clients. Master Data Management Vendors are some of the fastest growing Markets with keeping up with Data.

Multi-Domain Master Data Management is the future for Buisness Analysis when maintaining multiple domains, accounts for Customer, Product, Finances, Employees, Vendors, Suppliers, Assets, Location, Reference Data, and Everything else this page can do while using one platform. It really is the future of maintaining more than one website at a time. It can be very overwhelming with the management of one site.

Businesses like Globial Enterprises have hundreds of separate applications and systems. Enterprise Resource Planning is a large-scale software program designed for modern businesses, both large and small. A simple definition is that Enterprise Resource Systems help aid the flow of internal business processes and allow for communication between a business's departments and its internal functions and data. And, Customer Relationship Management. A Customer Relations Management allows businesses to manage business relationships and the data and information associated with them. It's data that crosses organizational departments or divisions can easily become fragmented, duplicated, most commonly out of date. This should not happen with today's technological advances!

It is very important for a Buisness to not allow it's data and technology to go stagnant. Especially in a time that there are platforms like Multi-Domain Master Data Management. It allows a company to manage all of it's data anywhere, at anytime, and can share their own data instantly.

It's always an amazement seeing the advancements websites, business marketing, analystics data has evolved into I think that's what makes this age of technology something to look forward to, and constantly learn.

Pioneering Women Companies in Social Media.

Some may think public relations is just for in store, in person interactions but in an age of technology, and social media the best way to get your company seen is by networking online.

With many people not paying for traditional TV like satellite, cable, and I believe regular free TV was killed when people were forced to go digital every ad is now placed online between streaming videos, and on Social Media Sites. If your buisness only has a couple hundred followers on all your social networks you should into reaching out to PR firms who work with bloggers like me

Sometimes the best way for getting sites seen is by what is called Word of Mouth marketing. That's why you see a lot of "Share this, Like This, Win this.." kind of marketing. Not many realize there is a marketing team behind these sort of campaigns online that require a different type of creativity.

The key to a successful Social Share campaign to me is create content that flows, work with companies that value their products, and images, as much as you take pride in your work. It's easy to write when it's relateable. Personally it's why I've always been a lifestyle blogger since 2010.

The thing that I think outsourcing to a separate PR firm is ideal for companies that are not taking advantage of social media is they will take the work load off of the clients company with advertising, and a lot of social marketers with create their own content depending on what the company wants the PR to promote.

The key to being a good PR firm is to have an array of online net working between social influencers and the clients. It's like a community whose common goal is to help build the brand up everyone is working for wether it's the PR firm or the Freelancer that's participating in the Campaigns.

Things firms can do, Manage Social Media Networks, Freelance Work out for Campaigns, Host Twitter Parties, Hire Local Influencers for In-Store Events, Trade Show Decorators, Create Recipes, Images, and anything the Company wants to be promoted like certain hashtags to try to trend, Pinterest posts to Pin, and Instagram videos to watch.

Social Media Bloggers like myself are always up for the challenge of writing posts. Watching shows like MadMen shows an era that advertising was a male predominantly industry, and my blogs banner is a play on that era. I have worked for many companies I am proud of being an influencer for, and have a lot of respect for pioneering women in this industry like Nancy at Behrman, BlogHer, Diamond Links, Activate, Massive Sway - The Sits Girls, IConnect, and BestBuy WolfBlogger Blogging Network are mainly females creating these social connections between companies, and followers. I inspire to work more for PR firms, it allows me to freelance while at home taking care of a special needs son, and being able to do what I enjoy. My dream is to one day have the chance to be more than just a freelancer and work for someone like Nancy and Behrman that has been in this business for over 30 years. It's differently a positive goal to look forward to, and want to achieve.

Refilling my prescriptions at a Pharmacy that makes it easy.

I use coupons almost every day of my life to help supplement my income and be able to afford other things. I shouldn't have to spend hundreds on my advair diskus price for my Summer allergies. Medicines needed to maintain my life on a daily basis should not cost me more than all my utility bills combined. The truth is, medicine can be expensive, but there are Discount Prescription Cards that can be used with most Insurances and Pharmacies out there. I feel like I've found a secret that everyone that pays for medicines should know about too.

Saving up to 80% on prescription drugs seems almost too good to be true. Imagine an app that has a discount medicine card that searches over 35,000 pharmacies for the most affordable way to fill a script. Finally, there is an app available that searches well-known pharmacies for over 50,000 used medications that list what your out of pocket will be while using this discount card Sometimes the discount card makes it even cheaper than a co-pay will be.

A lot of people filling prescriptions are not utilizing these discounts. The benefits of apps like these are it can be used for both iOs, Android, and Apple. If you have neither, you can still use the search options online or even call to compare prices, and know an estimate of what everything will cost, including services like Dental. I didn't even know Dentists offered discounts using cards like these. I'm always making a million excuses why I can't afford the Dentist, now I have no excuse why I can't shop around for reasonable prices.

If you already use CVS or places like Walmart there are other incentives available. Like $5 off using the discount card the very first time. Using the card is as simple as any other loyalty card, you give the Pharmacy Technician the card, they enter the BIN and PCN number found on your card, and will tell you the new price. These type of cards are not an insurance card, but more so a discount card to use with your insurance. Also, if you are using CVS pharmacy make sure your prescriptions are linked to your CVS Rx Rewards.  You will get extra care bucks back free at CVS after so many refills. I mean if your already getting medicine filled you might as well be part of every loyalty program stores offer.

Personally, I like to shop around and find great deals on everything that is a must to buy in my household, that includes medicine. Finding a location that can make my medicine cheaper is exactly what I needed. Being a family on one income, and a parent to a special needs child it can feel overwhelming juggling everything, especially money. I believe in living on a budget, and utilizing loyalty card incentives at stores, while also using coupons. It's a great service to have, and use. Instead of wasting hours calling around, and being on hold - the app can search locations around you to find out what is the cheapest location to use your Discount Card at. Never be ashamed at wanting to save money for your families needs.

In need of an Aggressive Attorney.

Do you have an issue in your Life that you need an Aggressive Lawyer that's on your side? Needing an Aggressive Lawyer happens, especially at times in our lives that we are already stressed out. No one needs extra unwanted stress and money concerns when someone or someplace hurts you. I say someplace as well because a lot of rentals I've been in lately have been dangerous. A lot of tenants do not know they have rights and Landlords purposely prolong or just don't fix anything that could be a health concern and things like mold in a rental can hurt you slowly for years to come even after you've moved out. If this is the case, and you have concerns about how habitable your place of residence is - you need a Lawyer. Getting a personal injury lawyer tampa should be easy, and less stress for the victim. A good law firm will help with free case reviews before taking on your case, while explaining to you the next steps, and will work around your schedule. They will also not get paid unless you win. Knowing these factors about the Lawyer doing everything they can to win your case makes it feel like a burden is lifted from your shoulders and you've picked the right legal counsel that has your current, and future concerns well being in your favor. Their strategy is simple – to get you the compensation you deserve while focusing on your goals, needs, and concerns.

Whether you need a Tampa Car Accident Attorney, that covers Auto Accidents, Motorcycle Accidents, Bicycle Accidents, Pedestrian Accidents, Tractor Trailer Accidents, Any accident involving a motor vehicle. Or, Premises Liability - Construction Accidents, Slip and Fall Accidents, Dog Bites (According to the CDC 1 in 5 biten by a dog will have some type of infection form,) Swimming Pool Accidents, Electrocutions, Negligent Landlords or Property Managers. No case is too small, or too severe for a good personal injury lawyer. The more severe - Brain Injury, Spinal Cord Injury, Burns, Soft Tissue Injuries, Paralysis, Wrongful Death, Any Case Involving Permanent, Debilitating Injury it is better for you, and less to worry about if you find a Lawyer that will come to you, work around your schedule, offer free case reviews, be available anytime, be aggressive in the presence of a Judge so you don't have to be, and will not get paid unless you win the case, and cares that you get the biggest settlement available to maximize it and help your way of life in the future after an injury. Remember that there are Personal Injury Lawyers that want to help you. You are not alone with any of the legal documents, and court dates. If you think you need a Lawyer, more than likely you do, stop thinking, reach out to one, and see what can be done to help you.

Understanding Embedded Analytics vs. Business Intelligence.

A lot goes on behind the scenes when it comes to websites. The difference between business intelligence and embedded analytics are a few of those things that change with the evolution of technology. Being someone that manages a website it is very important to know the analytics of your platforms performance ranging from statistics of users regions, iOS software, and age groups to know your market for certain niches.  Business intelligence used to make its users leave the page to view these statistics while logging into another site to do so. It is a necessity, though fails to deliver the intended value since it is not integrated with users daily workflow for every day operational decisions and strategies.  Time wise, it is logistically simplified to have these tools in one place.

Embedded analytics reports automatically for marketing to your dashboard in one application without leaving your platform. It does everything needed for business intelligence in one location which makes it a better marketing tool to add to any site.

I use analytics to know what region my viewers are in, and even the age range of who visits my website. When I run certain Giveaways for my Holiday Gift Guides it helps me find who to offer the prizes to, and how many page views that post received for views, while either being reoccurring views or unique page views. It also helps to see how many are mobile or using a different iOS so I know what universal HTML I can use that makes it easy for everyone to enter the Giveaways.  Making my site easier to view and navigate for my viewers.

Knowing your website's analytics are important, it helps build the business intelligence up with what works for the site. Embedding analytics is the future, and every website Admin should know what is offered for business tools and have access to one location for these tools.

If you need more help understanding the differences in Business Intelligence, and Embedded analytics there are sites like Understanding Embedded Analytics, Google Analytics Solutions for Marketing Analytics, and Measurements, and the Harvard Business Review for Analytics 3.0. All are very informative websites that can help teach you the importance of Search Engine Optimization. Digital is now most companies online, and offline main marketing channel with the majority of investment going on SEO.  Embedding Analytics will help track your information from visitors directly on to your dashboard to see what works and doesn't work for the site in whatever direction you are aiming for as a Website.